Mafashoni nthawi zambiri amatenga "nyengo" ngati gawo, ndipo nyengo iliyonse imakhala ndi mawu osakira. Pakalipano, ndi nyengo yapamwamba kwambiri ya zovala ndi malonda atsopano a autumn, ndipo njira yoyikapo nthawi yophukira iyi imakhala ndi makhalidwe ambiri atsopano.
Nyengo ino, zovala zakunja zamasewera zakhala zodziwika bwino za autumn "zoyambira" pakati pa ogula. Ponena za magulu a mafashoni, ma hoodies, jekete zowukira, ndi masewera ndi masewera olimbitsa thupi ndizo zinthu zotchuka kwambiri, zotsatiridwa kwambiri ndi jekete ndi zazitali zazitali zamphepo. Kuyambira m'nyengo yozizira yatha, chizolowezi chovala jekete zowukira chakhala chikuwonjezeka, ndipo chidakali kutchuka kwambiri masiku ano. 31.2% ya ogula amawona kuti ndi chinthu chofunikira pamndandanda wawo wa zovala za autumn.
Mtundu ulinso mawu ofunika kwambiri mu mafashoni. Angora wofiira anatulukira kumayambiriro kwa chaka ndipo ankawala kwambiri m'dzinja. Zofiira zakuya ndi retro zimabweretsa mpweya wolimba wa autumn ndi "kulanda" ogula ambiri. Imvi yoyera ndi maula ofiirira, oimiridwa ndi imvi yodekha, adayanjidwanso ndi ogula ndi mlengalenga wawo wapadera. Kuphatikiza apo, mitundu yobiriwira ya retro yobiriwira ndi caramel yafikanso pamwamba pamndandanda wovota wamitundu yayikulu ya autumn iyi.
Pamene nyengo ikuzizira pang'onopang'ono, ubweya wopepuka ndi wofunda ndi nsalu za cashmere zimakondedwa kwambiri ndi ogula. Kafukufuku wa ogula akuwonetsa kuti 33.3% ya ogula akufuna kudzigulira okha chovala chaubweya ndi cashmere m'dzinja. Pakati pa zovala zodziwika bwino za autumn iyi, thonje lakale ndi nsalu, nsalu zogwirira ntchito, ndi zina zotero zakhala "mahatchi akuda" pamndandanda wazinthu zotentha. Panthawiyi, zinthu zothandiza komanso zolimba za denim zimabwereranso pachimake ndi umunthu wake womasuka komanso womasuka.
Ogula osiyanasiyana amasankha okha masitayelo osiyanasiyana a zovala. Mchitidwe wamakono wa minimalism, kalembedwe ka "osatsatira" kamene kamadziwika ndi kuvala kwaufulu, kusatsata ndondomekoyi, komanso kusafotokozedwa kwakhala chisankho chatsopano kwa ogula kusonyeza umunthu wawo. Pakalipano, masitayelo amasewera komanso omasuka ndiwonso zosankha zapamwamba zowonjezera zovala m'dzinja lino.
Ponseponse, ogula nthawi zambiri amakhala ndi chidwi kwambiri ndi zovala zatsopano za m'dzinja, kaya ndi mtundu, mtundu, zinthu, kapena masitayilo, ogula amakhala ndi malingaliro awoawo apadera. Eni ma brand amayenera kukwaniritsa zosowa za ogula kuchokera pamalingaliro angapo ndikusintha zinthu zawo nthawi zonse.
Chifukwa chiyani bizinesi ya zovala ikuvutikira mu 2024
Makampani opanga zovala mu 2024 ali ngati ngalawa yomwe ikuvutika kuti ipite patsogolo panyanja yaphokoso, ikukumana ndi zovuta zambiri. Chiwopsezo chonse cha kukula kwatsika kwambiri, ndipo kachitidwe kachitukuko kamene kanali kothamanga kwambiri kamapita kosatha. Mpikisano wamsika ukuchulukirachulukira, ndipo mabizinesi osiyanasiyana ndi mabizinesi akuyesera momwe angathere kuti apikisane ndi magawo ochepa amsika. Kufuna kusintha kwa ogula kuli ngati nyengo yosayembekezereka. Kusintha kwaukadaulo waukadaulo kwabweretsa zovuta zazikulu kumakampani opanga zovala, zomwe zimakhudza nthawi zonse kupanga ndi kugulitsa mitundu. Kumbali imodzi, ndi kuphatikizidwa kwa chuma cha padziko lonse, malonda a zovala akukhudzidwa kwambiri ndi momwe chuma cha padziko lonse chikuyendera. Kusinthasintha kwa msika wapadziko lonse, kusamvana kwa malonda, ndi zinthu zina zakakamiza makampani opanga zovala kukhala osamala popanga njira zachitukuko. Kumbali ina, ogula ali ndi zofuna zambiri za khalidwe, mapangidwe, ndi kuteteza chilengedwe cha zovala, zomwe zimafunanso makampani opanga zovala kuti apitirize kugulitsa ndalama zambiri pa kafukufuku ndi zatsopano kuti akwaniritse zosowa za ogula.
Makampani opanga zovala mu 2024 ali ngati ngalawa yomwe ikuvutika kuti ipite patsogolo panyanja yaphokoso, ikukumana ndi zovuta zambiri. Chiwopsezo chonse cha kukula kwatsika kwambiri, ndipo kachitidwe kachitukuko kamene kanali kothamanga kwambiri kamapita kosatha. Mpikisano wamsika ukuchulukirachulukira, ndipo mabizinesi osiyanasiyana ndi mabizinesi akuyesera momwe angathere kuti apikisane ndi magawo ochepa amsika. Kufuna kusintha kwa ogula kuli ngati nyengo yosayembekezereka. Kusintha kwaukadaulo waukadaulo kwabweretsa zovuta zazikulu kumakampani opanga zovala, zomwe zimakhudza nthawi zonse kupanga ndi kugulitsa mitundu. Kumbali imodzi, ndi kuphatikizidwa kwa chuma cha padziko lonse, malonda a zovala akukhudzidwa kwambiri ndi momwe chuma cha padziko lonse chikuyendera. Kusinthasintha kwa msika wapadziko lonse, kusamvana kwa malonda, ndi zinthu zina zakakamiza makampani opanga zovala kukhala osamala popanga njira zachitukuko. Kumbali ina, ogula ali ndi zofuna zambiri za khalidwe, mapangidwe, ndi kuteteza chilengedwe cha zovala, zomwe zimafunanso makampani opanga zovala kuti apitirize kugulitsa ndalama zambiri pa kafukufuku ndi zatsopano kuti akwaniritse zosowa za ogula.
Makampani opanga zovala mu 2024 ali ngati ngalawa yomwe ikuvutika kuti ipite patsogolo panyanja yaphokoso, ikukumana ndi zovuta zambiri. Chiwopsezo chonse cha kukula kwatsika kwambiri, ndipo kachitidwe kachitukuko kamene kanali kothamanga kwambiri kamapita kosatha. Mpikisano wamsika ukuchulukirachulukira, ndipo mabizinesi osiyanasiyana ndi mabizinesi akuyesera momwe angathere kuti apikisane ndi magawo ochepa amsika. Kufuna kusintha kwa ogula kuli ngati nyengo yosayembekezereka. Kusintha kwaukadaulo waukadaulo kwabweretsa zovuta zazikulu kumakampani opanga zovala, zomwe zimakhudza nthawi zonse kupanga ndi kugulitsa mitundu. Kumbali imodzi, ndi kuphatikizidwa kwa chuma cha padziko lonse, malonda a zovala akukhudzidwa kwambiri ndi momwe chuma cha padziko lonse chikuyendera. Kusinthasintha kwa msika wapadziko lonse, kusamvana kwa malonda, ndi zinthu zina zakakamiza makampani opanga zovala kukhala osamala popanga njira zachitukuko. Kumbali ina, ogula ali ndi zofuna zambiri za khalidwe, mapangidwe, ndi kuteteza chilengedwe cha zovala, zomwe zimafunanso makampani opanga zovala kuti apitirize kugulitsa ndalama zambiri pa kafukufuku ndi zatsopano kuti akwaniritse zosowa za ogula.
Chitetezo cha chilengedwe ndi chitukuko chokhazikika chakhala njira yosapeŵeka
Chitetezo cha chilengedwe ndi chitukuko chokhazikika chidzakhala njira yosapeŵeka mumakampani ovala zovala. Mabizinesi akuyenera kulimbikitsa kuzindikira kwawo zachilengedwe, kugwiritsa ntchito zida zoteteza zachilengedwe ndi njira zopangira, kuchepetsa kutulutsa mpweya woipa, komanso kukonza kagwiritsidwe ntchito ka zinthu. Pakadali pano, mabizinesi amathanso kukulitsa kuzindikira kwa ogula ndikuvomereza zovala zokomera chilengedwe pochita zotsatsa zachilengedwe.
Mwachidule, ngakhale bizinesi ya zovala idzakumana ndi zovuta zambiri mu 2024, malinga ngati mabizinesi amatha kuyankha molimbika ku zovuta, kutenga mwayi, kupanga zatsopano ndikusintha nthawi zonse, adzatha kuyima osagonja pampikisano wowopsa wamsika. Kotero ife tiyang'ana kwambiri pakupanga zipi za zovala zokonda zachilengedwe kuti zigwirizane ndi kusintha kwa msika.
Nthawi yotumiza: Oct-22-2024
